Tiny Animals Go Back to School

We tapped into the universal love parents and kids share for animals to tell the Target Back to School Story in a fun, unexpected (and adorable) way.

Who’s the cat’s meow? This tiny kitten in uniform on the first day of #school. #?

A photo posted by Target (@target) on

Does it get cuter than a mini Minion backpack? Only if a duck wears it on the first day of #school.

A photo posted by Target (@target) on

Mind… blown. It really IS easy to get ready for #school.

A photo posted by Target (@target) on

Client — Target
Creative Director — Travis Robertson
Associate Creative Director — Jon Baugh
Art Director — Kyle S. Gustafson
Copywriter — Kiera Jacobson
Production — Denizen Company

Recognition
MediaPost
The Minneapolis Egotist
Advertising Federation of Minnesota, Silver – Social Media, Single Platform