Target’s Thanksgiving campaign helped guests contribute to the vibe of their tribe. It was an open invitation to transform Thanksgiving in new and totally you ways.
Choose Your Own Foodventure is a video series that lets you click what you want to bring to the table.
We hacked the Facebook Canvas unit to show off endless ways to bring it this Thanksgiving. Guests could swipe to swap out for substitute versions of dishes that fit their appetite and get each recipe with one tap.
Through a simple quiz, we served up a custom Pinterest board of recipes that fit each person’s preferences.
Client — Target
Creative Director — Travis Robertson
Art Director — Kyle S. Gustafson
Director – Josh Tacker
Director – Josh Lane
Copywriter — Jesse Gadola
Copywriter – Lukas Miller
Photographer – Matt Armendariz
Food Stylist – Adam Pearson