Avengers at Target

Inspiring the superhero fan in all us with fun, engaging social content that positioned Target as the go-to destination for all things Avengers: Age of Ultron.

We created heroically-inspired content in a number of different places surrounding the main story of our broadcast spot, our “prequel” story over a series of Vines, and the “sequel” in a first-ever Instagram adventure.

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Client — Target
Creative Director — Travis Robertson
Associate Creative Director — Steve Chirhart
Art Director — Kyle S. Gustafson
Copywriter — Aaron Muther
Director — Josh Lane
Photographer — Ben McKean
Stylist — Maureen McKean
Production — Blue Ox MPLS