We enlisted 16 individuals from All Natural Vines—a “purist” collective of CGI-free Viners—to play a game of #AllNaturalTag. We kicked off the series using a red ball, and then tagged the next person up. Each Viner had to incorporate the ball into their story, using whatever means or mediums necessary to advance the story.

Client — Target
Creative Director — Travis Robertson
Associate Creative Director — Steve Chirhart
Associate Creative Director — Matt Sylvan
Art Director — Jon Erickson
Art Director — Kyle S. Gustafson
Copywriter — Jeff Barbian
Director — Josh Lane
Art Director — Ryan Hanson
Art Director — Mike Greenwell

2015 Mashies Awards — Best Use of Vine